Intel CEO wants to win Apple back by making a 'better chip than they can'

CEO Pat Gelsinger likewise said that Apple "did a pretty good job" with its chip

Intel CEO Pat Gelsinger is hoping to win back Apple'south business.

In an interview with Ina Fried, Axios' chief technology correspondent, on Axios on HBO, Gelsinger discussed his 'programme' for getting Apple back. Yous can basically sum up the plan as 'make ameliorate chips than Apple.'

Watch the clip in the video embedded beneath, or check out the transcription for Gelsinger's total reply:

"Fried: Recently Apple said they're moving from Intel chips on the Mac to homegrown processors. Have you given up on the thought of the Mac running on Intel chips?

Gelsinger: I never give up on the idea of anything not running on Intel chips. And, you know, hey, you know, our stumbles, you know, Apple decided they could practice a better chip themselves than we could. And, yous know, they did a pretty good job. Then what I have to do is create a improve chip than they tin can exercise themselves. I would hope to win dorsum this piece of their business, as well as many other pieces of concern, over time. And in the meantime, I got to brand sure that our products are better than theirs, that my ecosystem is more than open up and vibrant than theirs, and nosotros create more compelling reason for developers and users to land on Intel-based products. And so, I'm going to fight hard to win Tim's business in this area."

For some added context, Apple began to transition its computers away from Intel's chips in June 2020. In place of Intel fries, Apple started developing and using its own processors based on ARM designs, similar to what's used in smartphones and tablets (including Apple tree'south iPhone and iPad). The outset such flake, dubbed the 'M1,' has appeared in MacBooks, iMacs, Mac minis and the iPad Pro line. Further, the company is expected to unveil new computers at an issue on Oct 18th featuring a new version of the chip, perchance called 'M1X' or 'M2.'

The thing is, making a better chip is easier said than done — and even if Intel manages to do information technology, I'm not sure that'll exist enough to win back Apple. Bated from the operation and battery life benefits of the switch to its own ARM-based silicon, Apple is as well able to more than tightly control its hardware and software stack by using its ain chips. I don't come across Apple giving that up simply because Intel'due south fries manage to pull ahead in performance.

Plus, Intel has been pumping out some pretty terrible, desperate-feeling ads that try to douse on Apple tree by touting the "benefits" of Intel fries — benefits that oftentimes have niggling to do with Intel's chips.

The one upside to Gelsinger's comment is that hopefully in Intel'southward attempt to win Apple back, it creates some truly excellent products for Windows users. Intel's started to lag behind the competition and with AMD'due south CPU partition firing on all cylinders, Intel'southward going to take to step up its game to go on its CPU crown.

Image credit: Intel

Source: Axios (YouTube) Via: MacRumors